Saturday 28 February 2015

Advice from Warren Buffett that could make you rich

The Berkshire Hathaway annual letter is out, and Warren Buffett again finds new ways to preach what he's been saying for 50 years.

Warren Buffett knows who next Berkshire CEO is

Warren Buffett, the billionaire CEO of Berkshire Hathaway, expects even better times ahead for his company.

Friday 27 February 2015

Rick Perry: 'Unemployment rate is a sham'

Potential presidential candidate Rick Perry dismissed the significant jobs gains under President Obama, telling a conservative group on Friday: "The unemployment rate is a sham."

How Customer Expectations Can Affect Your Conversion Rate

Richard Lee McNair was a convicted murderer. He’d just broken out of federal prison and was on the run. Police were everywhere, and he needed to get out of sight fast. He ran for a few hours, until he was stopped by Officer Carl Bordelon. For most prisoners, this is where the story would end, […]

You got hacked. Cybersecurity stocks soar

Companies keep getting hacked. And that's music to the ears of the executives and investors in cybersecurity companies.

Ruble collapse makes bribery more expensive for Russians

It costs a lot more to bribe a Russian these days.

Fashion firm flirts with fame as #TheDress goes viral

A small British fashion company was basking in the limelight Friday after a debate about the color of one of its dresses went viral.

Thursday 26 February 2015

Nothing stops Frank Underwood ... or Netflix

Frank Underwood -- the antihero of "House of Cards" -- is wrong about there being only two kinds of pain.

Tech firms freak out as China erects barriers

Western companies are starting to freak out about moves by China that could block them from swathes of its huge technology market.

Wednesday 25 February 2015

Six Advantages of Hyperbolic Discounting…And What The Heck Is It Anyway?

I was tossing around concepts for an article, when I decided to settle on the issue of hyperbolic discounting. True to my collaborative self, I shared the title with an industry professional, and here’s what he emailed back: WTF is HyerpWTF&$*R.. Love it. So, these are the reasons I chose the subject of hyperbolic discounting: […]

Tuesday 24 February 2015

Do You Really Need More Facebook Likes? The Data Driven Answer

More Facebook likes! This is the driving passion of some social media marketers. They desire it. They dream about it. They crave it. They somehow think that more Facebook likes is the panacea for all of the world’s ills. But is it that important? Apart from my obvious hyperbole, are more Facebook likes truly going […]

This billionaire's wife wants $1 million a month after divorce

Read full story for latest details.

Phone Calls Becoming More Important than Clicks in PPC Marketing

In a recent article in the Inside Adwords Blog, entitled “Charge up your phones with call-only campaigns” Google rolled out “Call-Only” campaigns where advertisers can have their text ads just show a phone number, short description and a call button. In this day and age, it makes complete sense, however one has to wonder if this new option has anything to do with drivers who continue to look at their phone while driving. According to Google, they state “With smartphones in hand, consumers are increasingly looking for products or services while on the go and then placing a call right away. In fact, 70% of mobile searchers call a business directly from search results.”   How to Maximize Call-Only Campaigns? Well, the first thing to optimize is the CTA (Call-to-action) for this, as we already know consumers will make a phone call and not click. So, in order to do this effectively, these ...

Greece's reform plan backed by creditors

Greece's creditors have approved a list of economic reforms drafted by the country's new government, allowing for a four-month extension of its financial lifeline.

Monday 23 February 2015

Are Display Networks Full of Conversions, or Just Full of It?

There are hundreds of ad networks that promise to run your ads with the best chance of conversion, the hottest technology, and the most efficient algorithm. So, digital marketing managers, who hear ad network reps beating the drum in one ear and upper management expecting measurable results in the other, are plagued with one key […]

Meet Apple's new diverse emojis

Emojis are finally getting more diverse. In Apple's next update of emoji icons, a number of the tiny cartoon people are now available in six different skin tones.

Supreme Court to hear 401(k) fee case

Retirement savers may soon get a boost from the U.S. Supreme Court.

Mayweather vs. Pacquiao: Biggest payday in sports

The Floyd Mayweather-Manny Pacquiao fight on May 2 will probably be the single biggest payday for any professional athlete ever.

5 Tips to Make Sure You Are Validating Early and Often

Whether you are a couple of coders in a garage or a small team in a large enterprise, validating your assumptions early and often can reduce the likelihood of failure, or at least get you to a pivot point sooner. The more chances you take, the more likely you are to hit a homerun. And, […]

Sunday 22 February 2015

Saturday 21 February 2015

How to Get Your First $1 Million in Sales

Tyler Bosmeny is the co-founder and CEO of Clever, which is a fast growing company in the education space. He recently gave a talk at Sam Altman’s How to Start a Startup class at Stanford University describing how startups can get their first $1 million in sales. In the talk, he outlined the four steps […]

Friday 20 February 2015

Did 'Orange is the new Black' just get hosed by the Emmys?

The battle to be crowned the best in the TV business is about to get more intense, and one Netflix favorite may have just gotten hosed.

Popup Showdown: 7 of the Best Popup Scripts and Plugins for Every Project

Back in the early days of the web, it was a scramble to find which business model would fly. Gone were the days of awkward sock puppets in Super Bowl ads or dancing hamsters taking center stage. The freshness and newness of the Internet was both exciting and worrisome. In those early days, Tripod.com was […]

Mother Jones calls for Fox apology over Bill O'Reilly 'kill zone' comment

The editors of Mother Jones magazine -- which published a probing report about Bill O'Reilly's war stories on Thursday -- are calling on O'Reilly's employer, Fox News, to have him apologize for a "violent" comment directed at one of the reporters.

Why this tech party isn't like 1999

Cue Ricky Martin's "Livin' La Vida Loca." Tech investors are partying like it's 1999.

Greece's future in the euro at stake as talks resume

Another day, another round of emergency talks in Europe aimed at keeping Greece in the euro.

Ronan Farrow show canceled by MSNBC

MSNBC is pulling the plug on two of its daytime shows, Ronan Farrow Daily and The Reid Report.

Starbucks CEO Howard Schultz calls out Giuliani for 'offensive' Obama comments

Howard Schultz loves the political fray almost as much as he loves coffee.

YouTube has a new app just for kids

Google is releasing a sanitized YouTube app just for kids.

Thursday 19 February 2015

Apple accused of stealing employees from battery maker

Apple has been accused of poaching employees from a company that makes batteries for electric cars, fueling speculation the iPhone maker is thinking about entering the auto market.

Why SEO Is Actually All About Content Marketing

There’s a bit of confusion over SEO and content marketing. The confusion comes over how SEO and content marketing fit together. Do they fit together? Are they at odds with each other? If so, is it possible to force them together? In a previous post, I explained why SEO and content marketing are like PB&J. […]

Brazil's scandalous boom to bust story

Brazil looked like the next great economic growth story a few years ago, right after China. So how did things there get so bad, so fast?

Wednesday 18 February 2015

Reddit is donating 10% of its revenue to charity

Reddit is donating 10% of its 2014 revenue to 10 charities chosen by its users.

A-Rod: Best paid pariah in the history of sports?

Alex Rodriguez is poised to be the best paid pariah in the history of sports.

Are more sanctions looming for Russia?

If rounds of gun fire keep piercing the air in Ukraine and unravel a shaky ceasefire, Russia could very well be heading for more sanctions.

Survey Questions That Work: How to Unlock Your Customers’ Deepest Desires

How well do you know your customers and their needs? And, how well do you meet those needs? Do you just create a product and send it out? Or, do you take the trouble to analyze who your customers are, what they need, and how to best meet their needs? If you’re cool with just […]

The 2 reasons I'm dumping Amazon stock

Read full story for latest details.

Clock ticking, Greece may ask for more time

Greece is running out of time before its bailout program ends, and now appears set to ask for an extension.

Tuesday 17 February 2015

Why Growth Hacking is a Team Sport

Reporting is part of every marketer’s job and—according to the experts—is an integral step in creating and maintaining a culture of growth. Yet most marketers don’t have a formal process or spend any significant amount of time compiling and sharing results with their teams. The findings of a recent study on GrowthHackers.com point to the […]

Timing is Everything in PPC and Social Media Marketing

There is a quote from one of my favorite movies that truly struck a cord with me through the years and it’s never been more relevant now with regards to PPC Advertising on Social media platforms such as Twitter Ads and Facebook Ads. In the movie “A Good Year”, Maximillian Skinner (Russell Crowe) tells his employees that “The secret to riches, lab rats, is the same as the secret to comedy… timing.” In this post, I will talk about the benefits of leveraging this strategy and the storytelling effect on future events.   Back in 2005, when I was managing the PPC Strategy for an Automotive Catalog Company, I relied on Google and Yahoo to compliment a TV Show on the SpikeTV Network which was promoting the products from the Catalog. I actually won the 2008 Semmy Award for this article entitled “Optimizing Paid Search & Landing Pages for TV, Radio and ...

Princeton receives record $300 million donation in rare books

Princeton University just received the largest gift in its 269-year history: $300 million worth of rare books and manuscripts, including the first printed editions of the Bible and the Declaration of Independence.

Monday 16 February 2015

What we know about the bank hacking ring - and who's behind it

It looks like a few Russian hackers have just pulled off the biggest bank heist ever.

Some viewers think Brian Williams deserves a shot at redemption

Many viewers believe Brian Williams deserves a second chance on the "NBC Nightly News" -- but a significant portion don't think he'll be able to regain his credibility.

China tourists rename top U.K. landmarks

Planning a visit to London? Make sure you check out A tower allowing us to pluck stars from the stars.

Twitter CEO injured while skiing

Twitter's CEO took to Twitter overnight to announce to the world that he had injured himself while skiing.

Sunday 15 February 2015

Saturday 14 February 2015

Would You Like To Create Video Content for KISSmetrics?

If you love our blog and would like to join our team as a videographer (video editor), then we would love to have a chat with you. Here are some details about the position: It’s a full-time, salaried position. Working remotely is an option. We’re looking for someone that is technically inclined. Knowing your way […]

Friday 13 February 2015

Geico accused of discriminating against low-income drivers

While the Geico gecko has been busy charming us in his commercials, the company has allegedly been discriminating against low-income drivers in California.

Three Easy Hacks That Bring the Power of Google Analytics and Salesforce to Your Online Marketing

What happens when you take two of the top online platforms in the industry and allow them to play together nicely? On our right, we have Salesforce. Salesforce proudly positions itself as the number one customer relationship management platform and does a stellar job of following the path a lead takes in becoming a customer […]

David Carr was one of my dearest friends

Read full story for latest details.

Thursday 12 February 2015

Nissan makes glow-in-the-dark car

Bet you didn't see this coming. Well, actually, you couldn't miss it, especially at night.

How Adding Steps to Your PPC Landing Pages Can Improve Conversion Rates

If you’re anything like me, you know how important it is to improve your PPC conversion rates. You may already be a rock star in AdWords and a wizard on landing pages, but what happens when you run out of new testing ideas? Bids – Check! Negative keywords – Check! Landing page headline – Check! […]

Lester Holt, NBC's marathon man

Lester Holt, he just keeps going and going.

Paris council to mayor: Go ahead and sue Fox

Fox News better brief its lawyers: Paris is making good on a threat to sue the channel over its coverage of supposed "no-go zones" for non-Muslims.

Expedia to buy Orbitz in $1.6 billion deal

Expedia said Thursday that it will buy rival online travel booking company Orbitz in a deal valued at $1.6 billion.

I lived without a cell phone for 135 days

I've been living without a cell phone for the past three and a half months.

A record 3,415 Americans ditch their passports

Goodbye, sayonara, ciao, Uncle Sam!

Wednesday 11 February 2015

6 Email Personalization Techniques That Go Beyond a Name

We are living in the era of personalization. We have an abundance of data at our fingertips, but we don’t always make the most of the opportunity it provides. Many businesses have been incredibly slow to take up personalization. In fact it has been reported that only 5% of companies personalize extensively. That is a […]

Jon Stewart to sign off 'Daily Show'

Read full story for latest details.

Pollution is driving foreign executives out of China

A majority of American companies operating in China are having trouble recruiting senior executives from abroad due to rising concerns over intense air pollution.

Tuesday 10 February 2015

Brian Williams suspended for 6 months

Brian Williams has been suspended for six months without pay following revelations that he exaggerated tales from an Iraq War mission in 2003.

7 Must-Have Salesforce Apps and Plugins to Grow Your Sales and Revenue

If you’re looking for ways to make sure your sales hit the ground running this year, you need more than just a great marketing team. You need maximum productivity, impressive reports and smart analytical analysis that doesn’t just drop a pile of data in your lap – but rather gives you the insights to take […]

How Dollar Shave Club Could Shave Costs & Grow Its Business With KISSmetrics

Dollar Shave Club is one of the frontrunners in the new subscription economy that seems to be getting more traction by the month. These businesses offer consumable products delivered to customers’ doors on a recurring subscription. Dollar Shave Club hit it big with their viral video that’s been viewed over 18 million times. After it […]

Samsung says its eavesdropping TV works like Siri

Samsung clarified its creepy privacy statement about its eavesdropping SmartTV Tuesday, telling customers that there's really nothing to worry about.

Anonymous: We've taken down 800 ISIS Twitter accounts

Read full story for latest details.

Monday 9 February 2015