Geico Outspends Flo and Aaron Rodgers to Dominate PPC

Alright, it’s quite obvious that these insurance companies are spending tons of money on these very entertaining TV commercials and we can all agree they have succeeded in cementing their brands into our subconsciousness. However, I was interested in seeing how these companies compared in the PPC World and what I found was pretty surprising. In fact, it appears that these Insurance Companies are putting a ton more money in PPC that in any other years. Let’s discuss Overall Summary: As you can see in this screenshot provided by my friends over at Spyfu.com, the insurance company(s) State Farm, Geico and Progressive have some strong competition going on in terms of keyword coverage. Statefarm provides the largest amount of keywords, while Geico and Progressive are similar. However,  it’s hard to imagine that (3) different advertisers are bidding on over 253k+ of the same terms, yet,  as you will see shortly, their respected ...